Press
Amsterdam, 24 Sep 2026. Meta's Muse, an AI assistant that shops, fills in forms and makes reservations for its users, has shot to the top of America's app charts. Wouter Huygen, CEO of Rewire, sees trouble for companies that spent two decades learning what their customers want, since an assistant learns more, and faster. The contest now, he says, is between agents.
Read the full article in Het Financieele Dagblad [in Dutch].
