Press
Amsterdam, 20 Jan 2025. Published in RetailTrends, this column argues that agentic AI will define 2025 for the retail sector. Unlike generative or conversational AI, agents do not simply produce content or answer questions; they observe, decide, and act without human intervention, handling tasks such as personalised promotions, inventory management, and dynamic pricing. Rewire CEO Wouter Huygen is predicts a shift in how people work: rather than working in processes, employees will increasingly work on them, overseeing and refining the AI systems that execute the work.
