Press
Amsterdam, 2 Aug 2025. In this article published on Businesswise, Rewire CEO Wouter Huygen argues that European companies still underestimate AI's disruptive potential, settling for efficiency gains where they could be fundamentally reinventing their business models. The real opportunity, he contends, lies in agentic AI systems that automate entire end-to-end processes — from supply chain management to insurance claims — reducing the need for organisational silos and repositioning employees as supervisors rather than operators. This logic extends further into platform-driven disruption, where AI-powered systems consolidate fragmented sectors, illustrated by Ant Financial's transformation of access to financial services in China. Rewire is already applying this model in pharmaceuticals, helping a pharmacy chain automate core processes in a way that could eventually be commercialised as a standalone platform. Leaders who grasp this shift, Huygen concludes, will not merely optimise their organisations — they will reshape entire industries.
