Press
Amsterdam, 2 Jun 2026. In this article published on Consultancy.eu, Rewire's Max Slagt argues that t challenge with AI lies not in technology but in the distance between boardroom strategy and operational reality: disconnected stakeholders, fragmented pilots, and change framed as problem-finding rather than opportunity-seeking. Slagt's prescription is to do fewer initiatives, scale the right ones, and build business cases that are directionally honest rather than falsely precise. The real output of a successful AI strategy, he concludes, is a shared understanding of where value lies and the decisions needed to act on it.
