Press
Amsterdam, 28 July 2025. In this article published on Businesswise, Rewire Partner Laura Brandwacht argues that most AI pilots fail not because of technology, but because organisations neglect the human side of implementation. Drawing on her own experience, she makes the case for combining AI strategy, concrete implementation, and change management — starting small, focusing on one high-impact use case, and involving end users from the outset. She also highlights the value of broad AI literacy across an organisation, including a leadership programme she founded for women in AI. Her advice to struggling organisations: define the desired outcome clearly, build in feedback loops, and never lose sight of the people who have to work differently as a result.
