Press
Data & AI professional services leader, MIcompany brings its expanded European footprint and services under the new Rewire name and brand.
Amsterdam, 13 March 2024.
Today, Rewire has announced the opening of its DACH headquarters in Heidelberg, Germany, adding to its presence in the Netherlands and Israel, and further strengthening its ability to help clients become AI-native organizations.
Rewire CEO, Wouter Huygen, explains the transformation,
“The AI era has opened up unprecedented opportunities for business innovation. While many are excited by this promise, few are seeing the impact. Less than 1 in 10 large enterprises report realising significant value from their AI programs. As with all general purpose technologies, realizing the true potential of AI requires rewiring processes, capabilities, business models and entire organizations.
Over the past 15 years we’ve built our capabilities to translate AI’s potential into performance. This has seen us develop new offerings, such as GenAI services or our Optimization Engines and now, with our new DACH business, increasing our AI expertise and footprint. The MIcompany business had evolved significantly and it made sense to mark this evolution with the new Rewire name and a bold new purpose –using AI to answer ‘what if?’ with ‘we can’.”
Rewire is the AI partner to the leaders of tomorrow, with over 130 staff at offices in three countries and programs across 25 countries. It serves Europe’s largest and most dynamic organizations, including KPN, Nike, Brenntag, Rabobank, Adevinta, ABN AMRO and IKEA, delivering a 10X average program ROI and a combined bottom line impact to date of €1.2bn.
Former Bain & Co UK Managing Partner and now Rewire Chairman, Roger Siddle, elaborates, “Enterprises want to adopt, scale, and extract the unprecedented value that AI promises. They recognize that this requires deep, specialist capabilities that traverse processes, functions, and geographies. The launch of our DACH office and new brand makes an important statement of intent – that Rewire leads the European market regarding those strategic capabilities.”
Before joining Rewire, DACH Managing Partner, Christoph Sporleder led McKinsey Quantum Black, Germany. His fellow DACH Partner colleagues Amitai Golub, Philipp Diesinger (from April onwards), and Marco Thelen also bring prior experience as senior Data & AI leaders at McKinsey, BCG X and Accenture.
Sporleder concludes. “Both myself and the DACH team were drawn to how Rewire fuses AI into the DNA of organizations, creating and scaling self-learning systems that reinvent the very core of how they think, operate and innovate. But what really inspires and unites everyone at Rewire is the goal to go beyond delivering transformational programs that get clients to the cutting edge by strengthening their people and technology capabilities to ensure they stay there. This is truly unique and critical if we want to scale AI, transform entire organizations, and not just deliver a point solution.”
The new brand, expanded service offer and details of European locations can be found at rewirenow.com.
“The AI era has opened up unprecedented opportunities for business innovation. While many are excited by this promise, few are seeing the impact. Less than 1 in 10 large enterprises report realising significant value from their AI programs.”
