AI sales engine leads to a 6% increase in profit margins

Sales and account managers sell thousands of products into hundreds of businesses. With fluctuating commodity prices and complex supply chains, it’s difficult to keep track of the needs and behaviors of so many customers. The human mind simply isn’t capable of processing and retaining that much dynamic information. As a result, sales opportunities were being missed and customers lost to competitors – often without the account manager even realizing.

Together with the client, we built and scaled an analytical engine to enable a more proactive sales approach that enhances customer service and increases lifetime value. The solution gathers data from internal and external sources to reveal patterns in customer behaviors and ordering practices. Sophisticated machine learning techniques are applied to anticipate demand events. Predictive triggers are built in to provide sales managers with real-time alerts of new sales opportunities as they arise. Including real-time feedback, to create and endless learning loop between human and machine.

The solution has been enthusiastically adopted, with sales managers reporting 90% improvement in their ability to anticipate and meet customer demands. This has yielded a over 25 points increase in customer satisfaction. Overall, the business has attributed a 6% increase in gross profit margin to the service globally.