AI is changing everything. Few leaders truly understand how.
Every day brings new headlines, and promises about Artificial Intelligence. Yet, despite the hype, real business impact remains elusive.
A recent MIT study showed that only 5% of companies have successfully embedded AI into their core operations. Leaders face existential questions:
- What is AI, really – beyond the buzzwords?
- How does it actually work, and what are its limitations?
- What’s real, what’s hype – and how do I lead my organization through it all?
This one-day executive program cuts through the noise.
It demystifies AI, connects technology to strategy, and helps you lead – with clarity and confidence – how to turn AI into advantage.
What you’ll learn
1. Demystifying AI – from the ground up
In the first half of the day, we go beneath the surface. You’ll learn the fundamentals of Machine Learning and Deep Learning before diving into Generative AI, Agentic AI, and emerging Reasoning Models. You’ll walk away with an intuitive grasp of how AI really works – and where it breaks. Expect to understand concepts such as:
- Overfitting, generalization, confusion matrix
- Gradient descent and backpropagation
- Transformer architectures and attention mechanisms
- Why LLMs hallucinate, and what this means for real-world use
- What’s next: reasoning models, agentic AI, and the next wave of innovations
- What is needed to build performant applications and apply AI responsibly.
No coding, no math.
Just deep insight made accessible.
2. Making AI work – from vision to transformation
The second half of the day focuses on what separates AI hype from AI success.
Drawing on 15+ years of experience working with organizations like KPN, DSM, ASML, ING, and Rabobank, we share the key success factors across three dimensions:
- Strategy & adoption: building a coherent, enterprise-wide AI approach
- Scaling impact: creating momentum and measurable value
- Enabling foundations: the people, data, and technology capabilities that sustain transformation
Real cases. Practical frameworks.
Lessons learned from the field — not theory.
Why this training is different
This is not a generic “AI for dummies.” It’s an intense, highly engaging one-day program built for senior leaders who want to truly understand AI and what it means for their organization.
- Deeper understanding. We go further than any comparable course while keeping it intuitive.
- Real-world credibility. Led by Rewire partners who have helped leading organizations deliver AI transformation in practice.
- Field-tested insights. Everything you learn is grounded in real-world projects and experiences.
By the end of the day, you won’t just understand AI.
You’ll see how to make it work for your business.
Who should attend
Senior executives, business leaders, data & digital leaders, and transformation managers seeking to move beyond AI headlines and lead with clarity.
No prior technical knowledge is required.
Course agenda
09:00–12:00 – AI Foundations
From machine learning to deep learning and from Gen AI to Agentic AI: what you need to know to lead. Understand the key logic behind the models and when to use them – or not.
13:00–16:00 – Making AI work
What’s needed to scale AI impact in your organization? From prioritization to implementation, including human-AI collaboration and real-world best practices.
16:00–17:00 – Networking
Wrap up the day by connecting with peers and speakers over drinks.
Course fee
Participation in the full-day program: €1,600 per person.
Join the program trusted by leading companies
Walk away with a sharper understanding of AI, a practical framework for action, and the confidence to lead your organization through the most transformative technology shift of our time.
👉 Limited seats. Register now to secure your spot by completing the form below.
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“This really is life-changing. By far the best educational program I have followed in the past 20 years.”
Agriculture & Food Company
Board member
“I learned more in half a day, than I did during 5 days at world-famous business school.”
Autoriteit Financiële Markten
Executive Board Member
“The trainers’ expertise really shined through. Perfect training for leaders that have to take decisions about AI. Breaking through the hype.”
Retail & E-commerce Company
General Manager
“The training gave me a strategic overview how to drive AI innovation. With concrete tips and inspiring examples. I loved the interaction with the trainer and each other.”
(Gen)AI Essentials for Leaders
Participant
“Rewire was able to make a complex topic understandable for a wide group of business stakeholders. And we got inspired by all the opportunities still in front of us.”
Future AI Leads Program
Participant
