DekaMarkt increases customer satisfaction and achieves 30% more margin through the use of AI

Amsterdam, 8 Oct 2025. In this article published on Emerce, Dutch supermarket chain DekaMarkt announces the results of its AI-powered promotion optimisation platform, developed in partnership with Rewire. The platform, AIRPro, covers the entire promotional cycle — from planning months in advance to in-store distribution and post-campaign evaluation — matching promotions more precisely to customer behaviour and demand. The outcome: a margin increase of over 30% on promotional products and a 10% reduction in out-of-stock incidents. Rewire managed the full trajectory from concept to implementation, including staff training to ensure lasting adoption.

Read the full article in Emerce [in Dutch].