Press
Amsterdam, 13 June 2025. In this article published on Consultancy.nl, Rewire CEO Wouter Huygen argues that AI is not a new set of tools but a new paradigm — one that requires organisations to reimagine their core processes and business models entirely. The main obstacle to transformation, he contends, is not technology but understanding: without top-down commitment, no AI ambition survives. Rewire's integrated approach — combining strategy, technology, and people — sets it apart from competitors, with clients including KPN and ABN Amro. Success means clients developing the internal capacity to innovate with AI on their own.
