{"id":5393,"date":"2024-03-13T18:23:07","date_gmt":"2024-03-13T18:23:07","guid":{"rendered":"https:\/\/rewirenow.com\/?post_type=press&#038;p=5393"},"modified":"2025-03-17T11:44:16","modified_gmt":"2025-03-17T11:44:16","slug":"leading-european-data-ai-consultancy-micompany-launches-expanded-footprint-and-service-offer-under-new-rewire-brand","status":"publish","type":"press","link":"https:\/\/rewirenow.com\/en\/resources\/press\/leading-european-data-ai-consultancy-micompany-launches-expanded-footprint-and-service-offer-under-new-rewire-brand\/","title":{"rendered":"MIcompany launches expanded footprint and service offer under new Rewire brand."},"content":{"rendered":"\n\n<div class=\"at-spacer at-spacer--69d56efb66446\" style=\"background-color: transparent\">\n<style>\n\/* Ultrawide *\/\n.at-spacer--69d56efb66446 {\n    height: 80px;\n}\n\n\/* Desktop *\/\n@media (max-width: 1920px) {\n    .at-spacer--69d56efb66446 {\n        height: 80px;\n    }\n}\n\n\/* Laptop *\/\n@media (max-width: 1024px) {\n    .at-spacer--69d56efb66446 {\n        height: 60px;\n    }\n}\n\n\/* Mobile *\/\n@media (max-width: 767px) {\n    .at-spacer--69d56efb66446 {\n        height: 40px;\n    }\n}\n<\/style>\n<\/div>\n\n\n<section class=\"container-block   \"  style=\"\" >\r\n        <div class=\"block  container  container--default  width-under--mobile width-under--tablet width-under--laptop  wysiwyg\">\r\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Amsterdam, 13 March 2024<\/strong>.<\/p>\n\n\n\n<p>Today, Rewire has announced the opening of its DACH headquarters in Heidelberg, Germany, adding to its presence in the Netherlands, and further strengthening its ability to help clients become AI-native organizations.<\/p>\n\n\n\n<p>Rewire CEO, Wouter Huygen, explains the transformation,&nbsp;<\/p>\n\n\n\n<p>\u201cThe AI era has opened up unprecedented opportunities for business innovation. While many are excited by this promise, few are seeing the impact. Less than 1 in 10 large enterprises report realising significant value from their AI programs. As with all general purpose technologies, realizing the true potential of AI requires rewiring processes, capabilities, business models and entire organizations.&nbsp;<\/p>\n\n\n\n<p>Over the past 15 years we\u2019ve built our capabilities to translate AI\u2019s potential into performance. This has seen us develop new offerings, such as GenAI services or our Optimization Engines and now, with our new DACH business, increasing our AI expertise and footprint. The MIcompany business had evolved significantly and it made sense to mark this evolution with the new Rewire name and a bold new purpose \u2013using AI to answer \u2018what if?\u2019 with \u2018we can\u2019.\u201d<\/p>\n\n\n\n<p>Rewire is the AI partner to the leaders of tomorrow, with over 130 staff at offices in three countries and programs across 25 countries. It serves Europe\u2019s largest and most dynamic organizations, including KPN, Nike, Brenntag, Rabobank, Adevinta, ABN AMRO and IKEA, delivering a 10X average program ROI and a combined bottom line impact to date of \u20ac1.2bn.<\/p>\n\n\n\n<p>Former Bain &amp; Co UK Managing Partner and now Rewire Chairman, Roger Siddle, elaborates, \u201cEnterprises want to adopt, scale, and extract the unprecedented value that AI promises. They recognize that this requires deep, specialist capabilities that traverse processes, functions, and geographies. The launch of our DACH office and new brand makes an important statement of intent \u2013 that Rewire leads the European market regarding those strategic capabilities.\u201d<\/p>\n\n\n\n<p>Before joining Rewire, DACH Managing Partner, Christoph Sporleder led McKinsey Quantum Black, Germany. His fellow DACH Partner colleagues Amitai Golub, Philipp Diesinger (from April onwards), and Marco Thelen also bring prior experience as senior Data &amp; AI leaders at McKinsey, BCG X and Accenture.&nbsp;<\/p>\n\n\n\n<p>Sporleder concludes. \u201cBoth myself and the DACH team were drawn to how Rewire fuses AI into the DNA of organizations, creating and scaling self-learning systems that reinvent the very core of how they think, operate and innovate. But what really inspires and unites everyone at Rewire is the goal to go beyond delivering transformational programs that get clients to the cutting edge by strengthening their people and technology capabilities to ensure they stay there. This is truly unique and critical if we want to scale AI, transform entire organizations, and not just deliver a point solution.\u201d<\/p>\n\n\n\n<p>The new brand, expanded service offer and details of European locations can be found at <a class=\"\" href=\"https:\/\/rewirenow.com\/\">rewirenow.com<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section class=\"testimonial-block  js-testimonial-block wysiwyg block  remove-top-spacing\" >\n    <div class=\"container\">\n        <div class=\"testimonial__box  \"  style=\"background: linear-gradient(90deg, rgba(37,206,206, 0.13), rgba(0,225,125, 0.13));\">\n    <div class=\"testimonial__quote  has-long-content\">\n        <span class=\"quote-bit-start\">\u201c<\/span>The AI era has opened up unprecedented opportunities for business innovation. While many are excited by this promise, few are seeing the impact. Less than 1 in 10 large enterprises report realising significant value from their AI programs.<span class=\"quote-bit-end\">\u201d<\/span>\n    <\/div>\n            <div class=\"testimonial__author\">\n                            <div>Wouter Huygen<\/div>\n\n            \n                            <div>CEO, Rewire<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n<\/section><\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/section>","protected":false},"featured_media":5396,"template":"","class_list":["post-5393","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIcompany launches expanded footprint and service offer under new Rewire brand. | Rewire | Data &amp; AI Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rewirenow.com\/en\/resources\/press\/leading-european-data-ai-consultancy-micompany-launches-expanded-footprint-and-service-offer-under-new-rewire-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIcompany launches expanded footprint and service offer under new Rewire brand. | Rewire | Data &amp; 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