{"id":13412,"date":"2026-09-24T14:11:00","date_gmt":"2026-09-24T13:11:00","guid":{"rendered":"https:\/\/rewirenow.com\/?post_type=press&#038;p=13412"},"modified":"2026-09-28T14:11:51","modified_gmt":"2026-09-28T13:11:51","slug":"metas-muse-wins-consumers-over-to-the-ai-assistant","status":"publish","type":"press","link":"https:\/\/rewirenow.com\/en\/resources\/press\/metas-muse-wins-consumers-over-to-the-ai-assistant\/","title":{"rendered":"Meta&#8217;s Muse wins consumers over to the AI assistant"},"content":{"rendered":"\n\n<div class=\"at-spacer at-spacer--6adc15bb554b4\" style=\"background-color: transparent\">\n<style>\n\/* Ultrawide *\/\n.at-spacer--6adc15bb554b4 {\n    height: 80px;\n}\n\n\/* Desktop *\/\n@media (max-width: 1920px) {\n    .at-spacer--6adc15bb554b4 {\n        height: 80px;\n    }\n}\n\n\/* Laptop *\/\n@media (max-width: 1024px) {\n    .at-spacer--6adc15bb554b4 {\n        height: 60px;\n    }\n}\n\n\/* Mobile *\/\n@media (max-width: 767px) {\n    .at-spacer--6adc15bb554b4 {\n        height: 40px;\n    }\n}\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><section class=\"container-block   \"  style=\"\" >\r\n        <div class=\"block  container  container--default  width-under--mobile width-under--tablet width-under--laptop  wysiwyg\">\r\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Amsterdam, 24 Sep 2026<\/strong>. Meta&#8217;s Muse, an AI assistant that shops, fills in forms and makes reservations for its users, has shot to the top of America&#8217;s app charts. Wouter Huygen, CEO of Rewire, sees trouble for companies that spent two decades learning what their customers want, since an assistant learns more, and faster. The contest now, he says, is between agents.<\/p>\n\n\n\n<p><strong><a class=\"\" href=\"https:\/\/fd.nl\/tech-en-innovatie\/1612973\/meta-van-ai-schlemiel-naar-winnaar-met-lancering-agent-voor-consumenten\">Read the full article in Het Financieele Dagblad [in Dutch]<\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/section><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":13415,"template":"","class_list":["post-13412","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta&#039;s Muse wins consumers over to the AI assistant | Rewire | Data &amp; AI Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rewirenow.com\/en\/resources\/press\/metas-muse-wins-consumers-over-to-the-ai-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta&#039;s Muse wins consumers over to the AI assistant | Rewire | Data &amp; 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