{"id":13268,"date":"2026-09-07T11:57:31","date_gmt":"2026-09-07T10:57:31","guid":{"rendered":"https:\/\/rewirenow.com\/?post_type=press&#038;p=13268"},"modified":"2026-09-15T12:05:45","modified_gmt":"2026-09-15T11:05:45","slug":"the-real-ai-gains-begin-with-redesigning-organisations","status":"publish","type":"press","link":"https:\/\/rewirenow.com\/en\/resources\/press\/the-real-ai-gains-begin-with-redesigning-organisations\/","title":{"rendered":"The real AI gains begin with redesigning organisations"},"content":{"rendered":"\n\n<div class=\"at-spacer at-spacer--6aaac56e172fe\" style=\"background-color: transparent\">\n<style>\n\/* Ultrawide *\/\n.at-spacer--6aaac56e172fe {\n    height: 80px;\n}\n\n\/* Desktop *\/\n@media (max-width: 1920px) {\n    .at-spacer--6aaac56e172fe {\n        height: 80px;\n    }\n}\n\n\/* Laptop *\/\n@media (max-width: 1024px) {\n    .at-spacer--6aaac56e172fe {\n        height: 60px;\n    }\n}\n\n\/* Mobile *\/\n@media (max-width: 767px) {\n    .at-spacer--6aaac56e172fe {\n        height: 40px;\n    }\n}\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><section class=\"container-block   \"  style=\"\" >\r\n        <div class=\"block  container  container--default  width-under--mobile width-under--tablet width-under--laptop  wysiwyg\">\r\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Amsterdam, 7 Sep 2026<\/strong>. Writing in Dutchcowboys, Wouter Huygen argues that the constraint on AI has shifted from the models to the organisations using them. Most firms bolt AI onto processes built around human limits and settle for a bit more efficiency. The larger prize is redesigning a core process end to end, with AI as the starting point \u2014 as Rewire is doing for a Dutch telecoms call centre. Begin small, think radically.<\/p>\n\n\n\n<p><strong><a class=\"\" href=\"https:\/\/www.dutchcowboys.nl\/technology\/ai-native-organisaties-processen-opnieuw-ontwerpen\">Read the full article in Dutch Cowboys [in Dutch]<\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/section><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":13272,"template":"","class_list":["post-13268","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The real AI gains begin with redesigning organisations | Rewire | Data &amp; AI Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rewirenow.com\/en\/resources\/press\/the-real-ai-gains-begin-with-redesigning-organisations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The real AI gains begin with redesigning organisations | Rewire | Data &amp; 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