{"id":12735,"date":"2025-10-08T13:43:00","date_gmt":"2025-10-08T12:43:00","guid":{"rendered":"https:\/\/rewirenow.com\/?post_type=press&#038;p=12735"},"modified":"2026-06-23T17:43:10","modified_gmt":"2026-06-23T16:43:10","slug":"human-creativity-as-an-antidote-to-model-collapse","status":"publish","type":"press","link":"https:\/\/rewirenow.com\/en\/resources\/press\/human-creativity-as-an-antidote-to-model-collapse\/","title":{"rendered":"Human creativity as an antidote to &#8220;model collapse&#8221;"},"content":{"rendered":"\n\n<div class=\"at-spacer at-spacer--6a660078704ee\" style=\"background-color: transparent\">\n<style>\n\/* Ultrawide *\/\n.at-spacer--6a660078704ee {\n    height: 80px;\n}\n\n\/* Desktop *\/\n@media (max-width: 1920px) {\n    .at-spacer--6a660078704ee {\n        height: 80px;\n    }\n}\n\n\/* Laptop *\/\n@media (max-width: 1024px) {\n    .at-spacer--6a660078704ee {\n        height: 60px;\n    }\n}\n\n\/* Mobile *\/\n@media (max-width: 767px) {\n    .at-spacer--6a660078704ee {\n        height: 40px;\n    }\n}\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><section class=\"container-block   \"  style=\"\" >\r\n        <div class=\"block  container  container--default  width-under--mobile width-under--tablet width-under--laptop  wysiwyg\">\r\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Amsterdam, 8 Oct 2025<\/strong>. In this opinion piece published on AG Connect, Rewire&#8217;s Simon Koolstra warns of &#8220;model collapse&#8221; \u2014 a process in which AI models trained on AI-generated content produce increasingly generic, error-prone, and biased output. As more online content is created by AI and fed back into training data, the feedback loop erodes quality and diversity in ways that are already visible in stock imagery, SEO copy, and product reviews. The antidote, Koolstra argues, is deliberate human input: curating datasets, annotating content, and critically reviewing AI output rather than accepting it unchecked. Developers, businesses, and policymakers all have a role to play in maintaining the quality of our digital information environment \u2014 before the consequences become impossible to ignore.<\/p>\n\n\n\n<p><strong><a class=\"\" href=\"https:\/\/www.agconnect.nl\/tech-en-toekomst\/artificial-intelligence\/menselijke-creativiteit-als-tegengif-tegen-model-collapse\">Read the full article in AGConnect [in Dutch]<\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/section><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":12808,"template":"","class_list":["post-12735","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Human creativity as an antidote to &quot;model collapse&quot; | Rewire | Data &amp; AI Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rewirenow.com\/en\/resources\/press\/human-creativity-as-an-antidote-to-model-collapse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human creativity as an antidote to &quot;model collapse&quot; 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