{"id":10841,"date":"2025-04-17T08:51:00","date_gmt":"2025-04-17T07:51:00","guid":{"rendered":"https:\/\/rewirenow.com\/?post_type=press&#038;p=10841"},"modified":"2025-09-17T10:51:47","modified_gmt":"2025-09-17T09:51:47","slug":"rewire-moves-into-new-headquarters-in-the-former-stables-of-the-amstel-brewery","status":"publish","type":"press","link":"https:\/\/rewirenow.com\/en\/resources\/press\/rewire-moves-into-new-headquarters-in-the-former-stables-of-the-amstel-brewery\/","title":{"rendered":"Rewire moves into new headquarters in the former stables of the Amstel Brewery"},"content":{"rendered":"\n\n<div class=\"at-spacer at-spacer--69ee176b61e78\" style=\"background-color: transparent\">\n<style>\n\/* Ultrawide *\/\n.at-spacer--69ee176b61e78 {\n    height: 80px;\n}\n\n\/* Desktop *\/\n@media (max-width: 1920px) {\n    .at-spacer--69ee176b61e78 {\n        height: 80px;\n    }\n}\n\n\/* Laptop *\/\n@media (max-width: 1024px) {\n    .at-spacer--69ee176b61e78 {\n        height: 60px;\n    }\n}\n\n\/* Mobile *\/\n@media (max-width: 767px) {\n    .at-spacer--69ee176b61e78 {\n        height: 40px;\n    }\n}\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><section class=\"container-block   \"  style=\"\" >\r\n        <div class=\"block  container  container--default  width-under--mobile width-under--tablet width-under--laptop  wysiwyg\">\r\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Amsterdam, 17 April 2025<\/strong>. AI consultancy Rewire today opened its new headquarters in the former stables of the historic Amstel Brewery, marking a new chapter for the fast-growing company. Known for attracting top STEM talent and helping organizations such as KPN, Nike, ASML, and ABN AMRO embed AI into their strategy, processes, and culture, Rewire continues to expand its presence in the Dutch capital.<\/p>\n\n\n\n<p>The new office, located on Amsterdam\u2019s Mauritskade, spans 2,500 m\u00b2 and combines historic character with a modern, open working environment. Where horses once stood in 1912, Rewire\u2019s teams are now building AI solutions for the future.<\/p>\n\n\n\n<p><strong>Designing for people<\/strong><br>The building\u2019s design blends natural light, open spaces, and biophilic elements to support wellbeing, focus, and collaboration. \u201cWe didn\u2019t start with the interior, but with the question: how can a building truly work for people?\u201d said Roderick Snellenberg, Partner at Rewire. \u201cThe result reflects Rewire\u2019s DNA: human-centered and innovative.\u201d<\/p>\n\n\n\n<p><strong>AI as an organizational challenge<\/strong><br>According to CEO Wouter Huygen, organizations are moving beyond pilots and experiments. \u201cThe time of isolated dashboards is over. Companies no longer want AI as an experiment, but as an integral part of how they work &#8211; not just in technology, but also in behavior, processes, and decision-making.\u201d <\/p>\n\n\n\n<p>Rewire believes AI only creates real value when it is widely adopted across the business. This requires leadership, structure, and hands-on support, exactly the space where the consultancy operates.<\/p>\n\n\n\n<p><strong>A new model for consultancy<\/strong><br>Unlike traditional firms that focus solely on strategy or execution, Rewire does both: developing strategies, guiding transformations, and building AI solutions in close collaboration with client teams. Its GAIN Academy also trains employees &#8211; from technical specialists to senior executives &#8211; to ensure AI knowledge and skills become embedded within organizations.<\/p>\n\n\n\n<p>The new office mirrors this approach, serving as a place to connect people and ideas. \u201cWe\u2019re an innovative, growing company,\u201d said Huygen. \u201cChoosing to renovate a historic site like this was bold, but it fits us much better than an anonymous tower in the Zuidas.\u201d<\/p>\n\n\n\n<p><strong>AI momentum in the Netherlands<\/strong><br>AI adoption is accelerating across Dutch business, not only for efficiency but also as a way to drive strategic agility. Yet Rewire emphasizes that lasting impact requires more than technology alone. \u201cAI success comes from leadership and organizational change as much as from the models themselves,\u201d Huygen added.<\/p>\n\n\n\n<p>With its new headquarters, Rewire is positioning itself at the heart of that transformation.<\/p>\n<\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/section><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":9351,"template":"","class_list":["post-10841","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rewire moves into new headquarters in the former stables of the Amstel Brewery | Rewire | Data &amp; AI Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rewirenow.com\/en\/resources\/press\/rewire-moves-into-new-headquarters-in-the-former-stables-of-the-amstel-brewery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rewire moves into new headquarters in the former stables of the Amstel Brewery | Rewire | Data &amp; 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